Hi everyone!

The last few emails have been a little more formal and informative. Enough of that.

I am extremely passionate about "fitness". In most places I've lived there has not been a shortage of people equally as passionate and knowledgeable. The more extreme, the sweeter the taste of satisfaction and reward. Boot Camps explode! Call it EXTREME Boot Camp and it explodes faster. Mud runs, spartan races, and other challenging adventure races fill their entry slots within minutes of opening registration. My experience in Brevard has not reflected other places I've lived. Thats not a bad thing. Its just a thing. A simple "Boot Camp" intimidates people. A trail running club brings fear. Masters swim program is too hard. Why???? Maybe we call these things something else?........ As a whole, this community seems more of a "Wellness" community and not so much a "Fitness" community. I have a hard time relating to people that don't take their health seriously because I realize its one of the most important things we have. When you're passionate about "fitness" and your career/livlihood is based around it, it is more than frustrating to work in a "health club". In my experience, maybe 1% of a health club's member base has a clue about what it takes to get results. Personal Trainers in a health club are cursed to walk the floors and see people wasting their time with no direction, poor form, and have conversations with stubborn people that are convinced they are "working out". I realize that I am preaching to the choir a bit, but its time for us to take a stand for FITNESS in this town and not conform to "wellness".

I've calmed down quite a bit as opposed to my early years in this business. My first boss explained to me to simply let the members do what they do. "They are happy and what they are doing is better than nothing". That doesn't sit well with a passionate person. (Especially a high strung and rebellious one) One quick way to get me fired up is to down play the importance of a good trainer. EVERYbody needs a trainer. At a recent conference, a room full of trainers were asked:

• How many of you feel a trainer helps you achieve your goals at a much faster rate?
• How many of you feel you go at a pace and intensity that would not be achieved without a trainer?
• How many of you feel it is important to have a trainer for consistency, accountability, and RESULTS?
• How many of you have attempted to accomplish a goal on your own and fell short?

Several questions continued and all hands went up. Yet, when the question was asked; "How many of you have your own trainer?" Only a few hands went up. Almost all of the top trainers and athletes in the world have their own trainers. WHY? Because they get it. They are committed to RESULTS. They are committed to continued education. They are committed to succeeding. Success doesn't come from going through the motions and a sound sleep at night doesn't come from letting those loved ones around you waste their time "working out".

So.............. here is a tremendous opportunity for you all. Convince me you will take a stand for FITNESS and convince me you will recruit others to achieve their goals. You all have 1 month to help those you love commit with a training package. The person that recruits the most to view their health/goals as a priority will receive a 24 session PT package to help with your own goals for FREE. ($1,200)